Fashion reconnected
Dress. Connect.
The new power of products.
Together with the German Fashion Association, we explored how the Digital Product Passport (DPP) can become far more than a bureaucratic burden driven by new regulatory requirements – evolving instead into a comprehensive communication channel for manufacturers and retailers in a highly practical and in-depth impulse paper.
This impulse paper is aimed at decision-makers and practitioners in the fashion industry – from value fashion and brand manufacturers to retailers and platform businesses.
In collaboration with
What you will learn
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From regulatory duty to product strategy: Why the DPP is more than just a QR code – and how a robust data architecture forms the foundation for regulatory security, operational efficiency, and entirely new business models.
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Value fashion in the Bermuda Triangle: Sustainability, platforms, and AI are reshaping the relationship between brands and people. Why efficiency alone is no longer enough – and why products must once again become carriers of connection.
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The DPP at the point of sale: When products start entering into dialogue. The DPP redefines the customer journey – transforming anonymous items into decisions that are transparent, verifiable, and memorable.
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Reconnect instead of fragmentation: How companies can connect previously siloed data, departments, and systems – creating a shared language across product development, procurement, quality, sustainability, IT, marketing, service, and sales.
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From cost to value KPIs: Which metrics the DPP truly influences: trust, repurchase rates, product lifetime, returns, and regulatory effort. And why sustainability must become economically measurable.
Get your free impulse paper—exclusively for brands ready to turn the DPP into a strategic advantage.
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