The Digital Product Passport in discount retail
The Digital Product Passport (DPP) is coming - and discount retailers are unprepared. But this is precisely where the opportunity lies: the DPP combines digital customer requirements with transparency and creates competitive advantages - directly at the shelf.
46% scan products in-store, 43% search for information online. The DPP provides this data without an app and makes private labels fit for the future.
This white paper shows how you can use the DPP strategically today - to help shape the future. Acting now means: not too early, but just right.
What you can expect
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Industry-specific thinking: focus on discount processes, product range & promotion logic.
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Efficiency instead of additional effort: DPP as an opportunity for automated data flows.
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More trust, less greenwashing: this is how real communication succeeds.
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Retail perspective included: Why retailers need to be part of the solution.
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Practical tips & outlook: Concrete recommendations for first steps & integration.
Get your free whitepaper - exclusively for brands that want to use the DPP strategically.
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Ready to use the Digital Product Passport as a competitive advantage?
See how leading brands achieve more sales, insights and brand loyalty with Narravero.