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Impulspaper

Brands don’t live in ads anymore.
They live in the products we use.

90% of a product’s value is created after the purchase –
yet this is exactly where brands lose control today.

This impulspaper shows how the Digital Product Passport helps brands regain that control – turning products into the central interface for brand, usage, and value creation across the entire lifecycle.

In collaboration with:

dmi-deutsches-modeinstitut
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What you’ll learn:

  • The biggest blind spot in marketing: Why brands lose billions in value after the purchase – and why hardly anyone talks about it

  • After-sales as a growth driver: How usage, service, and secondhand become key levers for revenue and customer retention

  • The rise of the resale market: Why resale value is becoming a defining factor of brand strength – and how you can actively influence it

  • Why traditional after-sales models fall short: And how value creation is shifting from the point of sale to the product lifecycle

  • Control through data: How transparency around condition, usage, and history builds trust – and stabilizes pricing

  • Tangible business impact: Fewer returns, higher resale values, and more predictable services – backed by real data and examples

  • How the Digital Product Passport works: From QR/NFC access to EU regulation and integration into existing processes

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Understand how brands can reclaim the most valuable lever after the purchase

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